Available in:

OnDemand Course

Increase Your Response Rates With Better Emails and Messages

Gain a better understanding of how to improve open rates of recruiting efforts through emails.

Even as communication between recruiters and employment candidates has evolved, email still plays a critical role. However, getting your messages to cut through the clutter, and ideally generate a response, has never been more difficult. This topic is designed to help you overcome this challenge. You'll learn how to craft messages that get and sustain prospects' attention and avoiding landing in their spam folder. In addition, you'll learn how to continue the conversation, including when it's appropriate to move past email, and leave better equipped to stand out in today's crowded, chaotic communication environment.

89 minutes
Course Exam
Certificate of Completion
Purchase Options

Add to Wishlist

More Program Information

Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Introduction: Email's Place in Your Recruiting Efforts

  • Email, Social Media, and Cold Calls: The Right Mix
  • When Email Doesn't Work
  • Why We're Here: To Give You a Competitive Advantage in Today's Competitive Employment Environment

Cutting Through the Clutter With Compelling Subject Lines and Copy

  • Writing From the Candidate's Point of View
  • The First Impression: Subject Lines That Stand out
  • Word Choice: Strong vs. Weak

Avoiding the Junk Pile

  • What Filters Look for
  • Dos and Don'Ts for Landing in the Inbox
  • Testing Your Messages

Improving Open Rates

  • The Importance of the Sender
  • Timing Is Everything
  • List Segmentation

Final Thoughts: How to Keep the Conversation Going

  • Follow-up Strategies
  • Complimentary Efforts
  • How to Handle Nonresponsive Candidates
Purchase Options

Add to Wishlist

More Program Information

Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on July 15, 2019.

Call 1-866-352-9540 for further credit information.

  • ASA 1.25
     
  • This program qualifies for 1.25 continuing education hour(s) towards maintaining your ASA credential. Please contact ASA for more information at [email protected]. Please retain proof of attendance in the event your CE record is audited.
     

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

Purchase Options

Add to Wishlist

More Program Information

Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Anthony Juliano

Anthony Juliano

Asher Agency

  • Vice president/general manager at Asher Agency and the president and founder of Point Six Four Consulting and Training
  • Experienced trainer, writer, and marketing and communication strategist, he approaches his work with one simple goal: to help others understand our changing communication environment
  • Seasoned trainer on a variety of topics, including communication, marketing, branding, productivity, and social media (with a specific focus on LinkedIn), he has presented at several national and international conferences and has delivered a TEDx presentation
  • Graduate of Salem State University, Indiana University, and Indiana Tech and he teaches colleges classes in writing, communication, marketing, and social media
Purchase Options

Add to Wishlist

More Program Information

Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • OnDemand Courses
  • Live Webinars
  • MP3 Downloads
  • Course Manuals
  • Executive Reports
  • White Papers and Articles

Additional benefits include:

  • State Specific Credit Tracker
  • All-Access Pass Course Concierge

Questions? Call 877-296-2169 to speak with a real person.

Sign Up Today
With This Course

Access to all training products for one year
$699/year

Unlimited Lorman Training

With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!

Easy Registrations

Once you purchase your All-Access Pass you will never be any further than one-click away from attending any Lorman training course.

Invest in Yourself

You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.

Product ID: 405859
Purchase Options

Available in Multiple Formats

Purchase this course and learn on your schedule!