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Customer Service Best Practices for Social Media

Learn how to better utilize social media to increase customer satisfaction.

Many business owners and entrepreneurs are savvy and knowledgeable when it comes to their services and products, but are slow to implement social media platforms and technology. They're often unsure how to use them so it benefits their company and their clients (as in chatbots), or how to use it to set up credibility (as in Facebook®), or how to manage complaints that appear on social media. This topic will help close these gaps of knowledge. We'll talk about chatbots - what they are, how to set them up, and best practices for messaging. We'll also talk about how to set up and secure your Facebook® page, how to use it to spread your message, and ads. And finally, we'll cover the best course of action to take when managing online customer complaints.

89 minutes
Certificate of Completion
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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Establishing Credibility on Social Media

  • Post Frequency
  • Scheduling on Your Facebook Page
  • Responsiveness
  • Facebook Ads
  • Facebook Audiences for Marketing
  • Sizing of Images for Facebook
  • Facebook 20% Text Rule
  • Set up and Security of Admins
  • Profanity Blocks

Leveraging Chatbots on Facebook

  • What Is a Chatbot?
  • How to Use Chatbots
  • How to Set up Chatbots
  • Welcome Message With Key Points
  • How to Be Transparent About Using Chatbots
  • Best Practices for Messaging

Managing Customer Complaints

  • How to Respond
  • Best Way to Resolve Offline
  • Apologize Appropriately
  • Negative Posts Are Okay
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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on May 17, 2018.

Call 1-866-352-9540 for further credit information.

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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Lisa Larter

Lisa Larter

Lisa Larter Consulting

  • 2017 Inductee into Alan Weiss' Million Dollar Consultant Hall of Fame
  • The host of annual Ottawa business conference for 350+ attendees
  • Author of Amazon International Bestseller, Pilot to Profit: Navigating Entrepreneurship to Build Your Business Using Online Marketing, Social Media, Content Marketing, and Sales
  • Built and sold companies and generated millions of dollars in sales
  • Founder of The Pilot Project program
  • Spoken numerous times at the eWomenNetwork International Conference and Business Expo
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Add to Wishlist

More Program Information

Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • OnDemand Courses
  • Live Webinars
  • MP3 Downloads
  • Course Manuals
  • Executive Reports
  • White Papers and Articles

Additional benefits include:

  • State Specific Credit Tracker
  • All-Access Pass Course Concierge

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 400421
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