Using Social Media to Grow Your Accounting Firm

CD & Manual
  386391TMX $219.00 USD Add to Cart
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 82 Min. Audio MP3 - No shipping cost
   386391POD $219.00 USD Add to Cart
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What is a Podcast?

Benefits

Social media is all the talk these days but can it really help businesses grow? In this teleconference, you will learn how companies large and small, including other accounting firms, are using Facebook®, LinkedIn®, Twitter® and other platforms to actually generate new business. Whether you are new to social media or a seasoned netizen, you will get practical tips you can use to enhance your firm's online presence.

FACEBOOK is a registered trademark of Facebook, Inc. and this event is not sponsored by or affiliated with Facebook.

MYSPACE is a registered trademark of MySpace, Inc. and this event is not sponsored by or affiliated with MySpace.

LINKEDIN is a registered trademark of LinkedIn, Ltd. and this event is not sponsored by or affiliated with LinkedIn.

TWITTER is a registered trademark of Twitter, Inc. and this event is not sponsored by or affiliated with Twitter.

GOOGLE is a registered trademark of Google Inc. and this event is not sponsored by or affiliated with Google. WAVE is a trademark of Google Inc.

YELP is a registered trademark of Yelp! Inc. and this event is not sponsored by or affliated with Yelp! Inc.


Agenda

What Is Social Media and Why Should I Use It?
  • Connecting With Clients and Prospects
  • Not Just for Kids and Twenty-Somethings
  • Companies Large and Small Are Using It to Generate Business
Types of Social Media and How Are They Being Used
  • Sites (Facebook®, MySpace®, LinkedIn®, Twitter®)
  • Blogs
  • Aggregators and Raters (Gist, Google® Wave™, Yelp®, etc.)
How Do I Get the Most out of the Firm's Efforts?
  • It Is a Conversation Not a Broadcast
  • Have a Firm Strategy
  • Have Firm Policies on Who Communicates and What Is Communicated
  • Make It Fun

Faculty

Brian Falony, Habif, Arogeti & Wynne, LLP

Brian Falony
  • Director of marketing for Habif, Arogeti & Wynne, LLP
  • Responsible for strategic marketing planning as well as the development and implementation of the firm’s marketing plans and programs
  • Handles all aspects of marketing communications, public relations and client satisfaction measurement
  • Responsible for developing the firm’s social media strategy
  • Conducts workshops, both internal and external, on social media marketing
  • Member and past director of the Association for Accounting Marketing
  • Member American Marketing Association
  • Published articles on marketing on the Journal of Accountancy and Accounting Today
  • B.A. degree in marketing, Michigan State University
  • Can be reached at brian.falony@hawcpa.com





These Materials are Designed For

Accountants, presidents, vice presidents, controllers, tax managers, business owners and managers, finance executives, bookkeepers and enrolled agents

CD & Manual - CD Set with bound 16 page manual
Podcast - 82 Minute MP3 with 16 page electronic manual - Immediate Access and No Shipping Cost