Best Practices in Using Focus Group Research
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CD & Manual | ||
| 381155TMX | $249.00 USD |  |
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| Credit Details | |||
Benefits
Focus groups are used by marketers more than any other qualitative research method; yet the method is still often misunderstood and misused. This audio conference will offer you best practice approaches in deciding when and how to use focus groups, how to get the most out of the client-researcher relationship and techniques for a smooth focus group process. By attending this audio conference, you will learn how to truly increase your marketing efforts and your bottom line using focus groups. In addition, this audio conference will show you why you should use focus groups, teach you how to select the right topics, develop effective techniques and data, and help you gather techniques that will make your focus groups successful.
5 reasons to attend:
- Find out why you should use focus groups
- Learn how to select the right topics
- Develop effective screeners
- Gather techniques to make your focus groups successful
- Decipher the qualitative data
Faculty
Judy Langer, Langer Qualitative LLC
Judy Langer, president of Langer Qualitative LLC, is an expert in qualitative research and on lifestyle trends. She was senior vice president of GfK NOP Qualitative Practice and headed her firm, Langer Associates, for more than 20 years. Judy is published in research publications, including the American Marketing Association’s Marketing News and Quirk’s Marketing Review. She is a speaker at a number of industry conferences, such as the AMA, the American Association for Public Opinion Research, the European Market Research Association, the Qualitative Research Consultants Association and the Marketing Research Association. Judy has conducted training sessions for several research organizations and workshops on qualitative research trends, both in the United States and abroad. She is a member of the Market Research Council, a by-invitation organization of industry leaders. A founding member and first president of the QRCA, Judy served several times on its board of directors and as an active committee member. She has also been a member of the AMA’s board. Her book, The Mirrored Window: Focus Groups from a Moderator’s Point of View, is a practical and opinionated guide to the use of qualitative research. Her B.A. degree is from Smith College and her M.A. degree is from Columbia University, both in American government. She has been a guest lecturer at Columbia, Pace and New York Universities on qualitative research. You may contact Judy at 347-684-9073 or judy@langerqual.com.
