Implementing Effective Email Testing

It's easy to send email. Anyone with an email account and computer or smart phone can send and receive email. However, executing an effective email marketing campaign can be significantly more challenging. To make it even more difficult, sometimes what marketers think is a solid email campaign is quite the opposite; it may fail miserably when reviewing the results. The key to ensuring that your email campaigns are timely, targeted and valuable to your subscribers is testing. Implementing effective email testing will break down the anatomy of an email campaign into its various parts detailing what and how to test in order to drive results.

5 Reasons to Attend

• Discover how to create a solid email marketing test
• Learn how to use email to drive conversions
• Gain insight into what to test and when
• Find out how to implement your test
• See examples of effective email tests

Background on the State of Email Marketing

Which Email Elements Require Testing?

When Should I Test These Items?

How Do I Implement Effective Email Testing?

Examples of Effective Email Testing

• Director of Community, Blue Sky Factory, Inc. (djwaldow@blueskyfactory.com)
• Focuses on email marketing, social media, community management, and the interplay between email and social
• Published in MediaPost’s Email Insider, MarketingProfs, MITX, The Email Guide, The Email Experience Council, The Email Zoo, Deliverability blog as well as numerous other online publications
• Multiple speaking engagements over the last two years include online marketing summits and email evolution conferences
• Active contributor to Blue Sky Factory’s blog, http://blog.blueskyfactory.com/, as well as Twitter®, @djwaldow and @blueskyfactory
• B.B.A. degree, University of Michigan
• M.Ed. degree, St. John Fisher College
• M.B.A. degree, University of North Carolina at Chapel Hill
• Can be reached at djwaldow@blueskyfactory.com

• CMM
• Additional credit may be available upon request. Contact Lorman at 866-352-9540 for further information.