Case Study: What Makes Dixon Schwabl One of the "Best Small Companies to Work for in America"
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CD & Manual | ||
| 385427TMX | $99.00 USD |  |
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85 Min. Audio MP3 - No shipping cost | ||
| 385427POD | $99.00 USD | |
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| What is a Podcast? | |||
Benefits
Learn how to motivate, empower and excite employees to build a great place to work. Dixon Schwabl, Inc., CEO Lauren Dixon will share her experiences developing a company culture built on flexibility, freedom and respect for employees, inspiring an innovative approach to everyday workplace practices. No matter the size, geography or industry - any company can be a great place to work. Ms. Dixon will share how she implemented a strategic leadership and talent management initiative, expanded her headquarters in Rochester, New York, and grew her advertising business in one of the most challenging and rapidly changing industries in today's economy. She believes that creating a great place to work elevates not only employees and clients, but also the entire community with a positive ripple effect. With double-digit growth and national recognition for her firm, Ms. Dixon will discuss how she continues to look for the 'WOW' in every part of her business.
Agenda
| Any Workplace Can Experience a 'Wow'– that Moment When Our Organization Was Clicking on All Cylinders | |
| How to Build a Culture Like Dixon Schwabl, Inc. | |
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| Determining What Is Your Point of Differentiation | |
| 5 Easy Steps Any Organization Can Take to Become a Great Place to Work | |
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| Examples of Dixon Schwabl, Inc., Leadership Style and 'Wows' at Work | |
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| Surveying Our Employees for Candid Feedback | |
| Questions and Answers |
Faculty
Lauren Dixon, Dixon Schwabl, Inc.
Lauren Dixon
- Chief executive officer with Dixon Schwabl, Inc.
- Oversees a full-service marketing communications firm with more than 75 employees and capitalized billings in excess of $130 million
- Has full responsibility for agency performance, including bottom-line factors such as long-range strategic planning, company vision and culture
- Dixon Schwabl ranked #1 Best Small Company to Work for in America by the Great Place to Work® Institute in 2008 and has been ranked on the list for five consecutive years
- 2007 marked the 20th anniversary of Dixon Schwabl, Inc.
- Frequent local and national guest speaker on topics such as advertising, marketing, philanthropy and company culture
- National speaker featured at conferences for the Great Place to Work Institute in Boston and Miami in 2006 and 2009
- Sits on several boards and committees, including Constellation Brands “CMAC” Performing Arts Center Board of Directors, 2007 to the present; the Thompson Health Foundation Board Member, 2004 to the present; and the Nazareth College of Rochester Board of Trustees, 2007 to the present
- Received several top awards, including Ernst & Young Communicator of the Year Award in 2003 and Rochester Business Ethics Award in 2003
- More than 800 Rochester area students have held internships at Dixon Schwabl and employees annually volunteer more than 3,500 hours of community service
- Created the Horses on Parade fiberglass animal parade in Rochester, one of the most successful charitable events in area history, raising $1 million that was distributed to 116 local charities
- Her career began at WHAM TV-13 as on-air reporter, anchor and co-host of the nationally syndicated program PM Magazine
- While at Channel 13, she received national recognition with awards from the Associated Press and United Press International
- B.S. degree in broadcast journalism, Kent State University
- Can be reached at 585-383-0380 or Lauren@dixonschwabl.com
These Materials are Designed For
Human resource managers, benefits professionals, CFOs, controllers, presidents, vice presidents, business owners and managers, and attorneys
| CD & Manual | - CD Set with bound 28 page manual |
| Podcast | - 85 Minute MP3 with 28 page electronic manual - Immediate Access and No Shipping Cost |
