Video

  • 6 minutes

Product Pricing - Something Your Customers Won't Tell You About but You Need to Know

 
Too many prospects and customers love to lead salespeople into believing it’s all about price. But in most cases it’s #3 or #4 on their list of priorities. So what do you do? If you don’t get to the hidden issues that will motivate them to choose you over others, you’re just rolling the dice and hoping your number will come up. This video will provide you with a quick review of how to find out what your customers budget is. You’ll learn practical ideas to sharpen your sales strategy to win more sales, with less effort and at higher margins.
Runtime: 6 minutes

Agenda

Faculty

Paul Cherry

Paul Cherry

Performance Based Results

  • Founder and president of Performance Based Results (www.pbresults.com)
  • Worked with more than 1,200 clients including Johnson & Johnson, BlueCross, Philips, DOW, Hilton, Wells Fargo, US Department of Energy
  • 92% of clients realize a 10 times return-on-investment
  • Recognized as the leading authority on client engagement strategies, he wrote AMA-COM’s top selling sales book, Questions That Sell: The Powerful Process to Discover What Your Customer Really Wants and Questions That Get Results: Innovative Ideas Managers Can Use to Improve their Teams Performance (John Wiley)
  • Wrote The Closer: Be the Successful Sales Pro: Steal the Lead, Seal the Deal
  • Published more than 250 articles
  • Featured in Investor’s Business Daily, Selling Power, Kiplinger's, and INC. magazine
  • Can be contacted at 302-478-4443 or [email protected]

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