Learn the specific legal issues that are arising within commercial co-venture campaigns to ensure the proper problematic solution takes place.
Today many companies are engaged in cause marketing, including commercial co-ventures in which a portion of the sales of their products are donated to charity. Many states have very specific requirements for conducting a commercial co-venture campaign, including contractual, advertising, and registration requirements. In this topic, you will learn what cause marketing constitutes a commercial co-venture and how to comply with the nationwide state laws. You will also learn how to identify specific legal issues that arise when contemplating a commercial co-venture campaign and practical solutions to problems. In addition, the charities have their own independent obligations when they are involved in commercial co-ventures, and you will learn the charities' responsibilities on a nationwide basis.
Agenda
Faculty
Rob Laplaca
Verrill Dana, LLP
- Author and publisher of the blog, “You Might Be A Winner” which attains over 10,000 reads per month
- Featured speaker at numerous live and online webinars with topics ranging from sweepstakes and contests to charitable promotions
- Represents many well-known national and international brands in advertising and promotions, including Starbucks®, Disney®, Kimberly Clark®, American Eagle Outfitters®, Staples®, Constellation Brands®, and many others
- Commercial litigator with over 28 years’ experience who has tried bench and jury cases to verdict in federal and state courts, argued appeals before the Second Circuit and New York Appellate Division, and conducted arbitrations before JAMS and AAA
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