All the traffic in the world won't earn you a dime unless your landing page can convert it into leads and sales. In this OnDemand Webinar, 'America's Top Copywriter', Bob Bly, will show you how to write and design landing pages that can double or triple conversion rates, leads and sales online!
5 Reasons to Order
- Save time and effort using a standard template for writing landing pages
- Learn how to overcome visitor skepticism and create instant credibility
- Discover 7 landing page "hot spots" where testing can give you the greatest lift in conversion
- Understand the use of valuable content to increase landing page readership and response
- Find out how to capture e-mail addresses of prospects
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Landing Page "Hot Spots" That Can Increase Conversion Rates
- What Images and Photos Pull Best?
- Best Colors for Order Buttons
- Hot Spots on the Top of the Page
Choosing Your Words
- The Principle of Online Connectivity
- Ideal Copy Length for Landing Page Copy
- Typical Conversion Rates
Elements of Winning Landing Pages
- Credibility Pre-Heads and Sidebars
- Online Freemiums
- The Motivating Sequence
- The "Drop in the Bucket" Technique for Presenting Price
- Improving Conversion Rates With Unique Guarantees
- Other Key Page Elements
Advanced Landing Page Copywriting Techniques
- Familiarity
- Clarity
- Big Ideas
- Stories
- Curiosity
- The Infomercial Close
- Illustrating Your Landing Pages
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on May 5, 2011.
Call 1-866-352-9540 for further credit information.
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Bob Bly
Center for Technical Communication
- Director of The Center for Technical Communication
- Freelance copywriter and business writing teacher
- Conducts regular seminars and workshops on numerous business writing, technical writing and copywriting topics
- Wrote, The Elements of Business Writing, a 140-page trade paperback, Pearson, over 150,000 copies sold, plus 90 other books
- American Institute of Chemical Engineers, International Association of Business Communicators
- B.S. degree in chemical engineering, University of Rochester
- Can be contacted at 973-263-0562, [email protected] or on Twitter® @Robertbly
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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