Media Kit

Newsletter Sponsorship | Sponsorship Packages

Lorman offers several mediums designed to boost your sales, bolster awareness, and associate your company with an industry leader in continued education. With our industry e-Newsletters and sponsorship packages, you will put your company in front of key professionals, in an environment where they're thirsty for new information and tools.

e-Newsletter Sponsorship

Choose from 4 industry-specific e-Newsletters sent each month to reach the industry you wish to target. These e-Newsletters are received by hundreds of thousands of business professionals across the nation and contain informational updates on rules, regulations and other issues affecting your industry. Your company's banner will be placed in a prominent position and will link to your Website. The sponsorship banner is 400 x 200 pixels and the sidebar banner is 150 x 200 pixels in size. An e-newsletter is a great way to advertise different promotions each month and drive Website traffic.

Demographic Information

Newsletter Number of Subscribers Titles
Labor and Employment 85,000* HR, Personnel, Payroll, and Benefits Professionals
Construction 50,000* Project Managers, Architects, Engineers, and Attorneys
Accounting 65,000* Accountants, CPA, Attorneys, and Tax Professionals
Legal 60,000* Attorneys and Paralegals

*Number of subscribers may vary depending on month of send. This number is based on previous sends and does not necessarily represent the exact number of subscribers.

Advertising Options

Advertisement Dimensions
Sponsorship 400 x 200
Sidebar Banners 150 x 200
"My company benefited immensely from sponsoring in 2005."
-Gary Zwick
Walter and Haverfield

For e-Newsletter sponsorship information, contact:

Jonathan Ippel
jippel@lorman.com
(715) 833-3940

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Sponsorship Packages

Maximize your company's exposure to Lorman's customers with one of our 3 comprehensive sponsorship packages. These multi-faceted sales and marketing platforms will serve as a tool designed to boost your sales, bolster awareness, and associate your company with an industry leader in continued education. Put your company in front of key professionals, in an environment where they're thirsty for new information and tools.

These packages are valued by sponsorship expert IEG. IEG Valuation Service provides an objective, accurate determination of what a sponsorship is worth, and has been used by more than 700 clients to appraise the value of nearly 1,000 local, national and international opportunities in sports, arts, entertainment, events, venues and causes.
Level Platinum Gold Silver
Seminar Manual Insert 600 Seminars 300 Seminars 100 Seminars
Insert in seminar manuals
Attendee mailing list
 
Monthly e-Newsletter 3 Sends – Sponsorship
9 Sends – Sidebar		 6 Sends – Sidebar 2 Sends – Sidebar
Banner advertisement
Create e-Newsletter content    
 
Teleconference Sponsor 12 Teleconferences 4 Teleconferences 1 Teleconferences
Logo and link on website
Logo on e-mail marketing
Attendee mailing list
Exclusive sponsor
Select topic or speakers    
 
Additional Benefits  
Fulfillment reports 2 per year 1 per year 1 per year
Category exclusivity for
seminars and teleconferences
Discounts on Lorman products
Use of Lorman logo  
On-site training discounts    
Category exclusivity    

Each program has sponsorship credit that can be used towards the medium of your choice.

Sponsorship Credit 50 Points 20 Points 10 Points
Extra fliers - 2 pts
Seminar exhibitor - 5 pts
Newsletter sends - 10 pts  
Teleconference sponsorship -
10 pts		  

For sponsorship package information, contact:

Jonathan Ippel
jippel@lorman.com
(715) 833-3940

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