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OnDemand Course

Webinars 2.0 - How to Master the Art (and Science) of a Winning Marketing Webinar Program

According to a recent QLM/Osterman Research study, trade show and in-person seminar leads are 5 times more costly than online event leads.

An estimated 66% of prospect research happens before talking to your salespeople, so how can webinars be the key to unlock the success of your content marketing strategy to reach your potential buyers, before the competition does. Marketing webinars are quickly taking their place as the best way to generate quality sales leads through events. A webinar series done right can literally multiply the sales of your products or services. Yet chances are your organization is one of the estimated 80% in any industry which fails to fully capitalize on this potential marketing strategy. Here's your chance to learn the latest webinar secrets that drive sales and profit. Benefits for You - Get more from your content marketing with webinars, so you get and stay ahead of the competition, regardless of your marketing budget - Gain more leads and sales quickly, and with less effort, including this one strategy which helped increase annual sales of a product by 70% for one small business, with the help of a single webinar - Discover little-known lead generation webinar tips that will save you significant time and money - Learn why some webinars will attract your best prospects like a magnet, while most will cause them to stay away in droves - You will receive specific and actionable strategies to start multiplying the marketing power of your own webinars right away!

93 minutes
Certificate of Completion
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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

How to Create a Successful Marketing Webinar

  • Three Stages of Webinars in the Marketing Mix
  • The ROI of Webinars and Why It Is Critical to Your Content Marketing Strategy
  • How to Build the Ultimate Webinar Marketing Plan (Going Beyond Social Media)

The Art and Science of a Winning Marketing Webinar Series

  • A Proven Formula for Email Invitations That Attract Attendees Like a Magnet
  • Leveraging Other People's Marketing Resources (OPM)
  • Getting the Tactics and Technologies Right

Webinar Delivery and Sales Conversion Strategies

  • Content Which Draws - in Your Audience
  • Getting the Presentation and Logistics Right
  • Converting Registrants to Leads and Sales to Monetize Your Efforts
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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on February 11, 2015.

Call 1-866-352-9540 for further credit information.

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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Bob Hanson

Bob Hanson

Quantum Leap Marketing

  • President of Quantum Leap Marketing, and creator of the Must-See Webinar System™
  • Quantum Leap Marketing helps companies generate maximum sales leads with minimum marketing effort through content marketing strategies like webinars and online events
  • Created more than $1.45 billion in qualified sales leads for clients from his events, including seminars, online conferences, and lead generation and training webinars, clients range from a Who’s Who in Business such as Cisco Systems®, Fidelity Investments, Google®, IBM®, and Time Warner Cable, to dozens of small and medium-sized businesses
  • More than 100,000 business owners, marketers, and professionals have attended his online events since 2001
  • Wrote dozens of eBooks, white papers and guides for getting more sales with webinars including "7 Secrets of Winning Webinars" and "The Definitive eGuide to Marketing Webinars"
  • Personally produced and promoted more than 1,000 webinars, and created more than a dozen blockbuster webinar series in numerous industries, including one of the longest running webinar series in the world for IT professionals
  • Can be contacted at 617-901-6886 or [email protected]
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More Program Information

Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • OnDemand Courses
  • Live Webinars
  • MP3 Downloads
  • Course Manuals
  • Executive Reports
  • White Papers and Articles

Additional benefits include:

  • State Specific Credit Tracker
  • All-Access Pass Course Concierge

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 395835
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