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LinkedIn®: Marketing Techniques to Stand out From the Crowd

LinkedIn® is the most important online platform for professional growth, offering numerous opportunities to choose how you will connect with others, build trust, and generate leads.

Daily LinkedIn® sessions make it easier to research companies, generate leads, build influence, connect with past mentors, and find your next dream job. But you have to know what to do and where to do it to get results. This on-demand webinar refreshes some well-known techniques you may have forgotten, and reinforces your daily LinkedIn® activity with new and lesser-known tips for growing your network and influencing others. 5 Reasons to Order •Learn which factors affect your growth as an influencer •Learn how to develop a simple but effective daily strategy •Learn best practices for increasing the perception of your brand value •Learn how to message others in new ways that save time and get faster results •Learn techniques to control the LinkedIn® environment to suit your style

59 minutes
Certificate of Completion
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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Which Type of Connector Are You?

  • L.I.O.N. - Indiscriminate but Fast Growth
  • Peccary - Strict Following of the "Know" Rule
  • HAWK - Sees All, Mentors the Young, Loyal for Life

Your Credibility Strategy

  • The Like, Know, Trust Factor
  • How Do I Want to Be Positioned Online?
  • Which Keywords Support My Expertise?
  • Who Is My Target Audience?
  • How Much Time and Effort Can I Invest?

Put Your Strategy to Work: Connecting and Growing

  • Random, Inbox Permission or Carefully Curated?
  • Introductions - Most Ignored Feature
  • Mass Invites: Where Did the Button Go?
  • Groups ... but Be Careful!
  • Send Inmails for Free
  • The "Share Profile" Tool - Pinging Facebook® and Twitter® Too

Controlling Your LinkedIn® Experience

  • Adjust Your Account Settings and Group Settings
  • Is LinkediIn®'s Standard Language Really All That Bad?
  • Avoid LinkedIn® Jail, SWAM, Account Suspension and Other Penalties
  • Stay Safe - Export Your Connections Regularly
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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on April 16, 2014.

Call 1-866-352-9540 for further credit information.

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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Victoria Ipri

Victoria Ipri

Ipri International

  • Founder, LinkedIn Leader.training
  • Founder, The Ipri Institute
  • Owner, Learn LinkedIn Fast!
  • Recognized leader in LinkedIn® marketing and training
  • Conducts regular LinkedIn® workshops across U.S. and Canada
  • Wrote “LinkedIn® For the Clueless…and the Curious,” and other publications
  • Certified professional trainer, IBCT
  • Certified profile writer
  • Masters level certificate, Advanced Internet Marketing, University of San Francisco
  • Can be contacted at 610-908-5250 or [email protected]
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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • OnDemand Courses
  • Live Webinars
  • MP3 Downloads
  • Course Manuals
  • Executive Reports
  • White Papers and Articles

Additional benefits include:

  • State Specific Credit Tracker
  • All-Access Pass Course Concierge

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 393484
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