OverviewA majority of businesses now have active profiles on Facebook®, Twitter®, LinkedIn® and YouTube®. Unfortunately these same companies are making costly mistakes that have instant impact and global visibility. From improper planning or training to distribution of irrelevant content, organizations consistently compromise brands and customer trust. These reference materials will outline the 9 most common mistakes made today in social media marketing. With each “worst practice,” they will provide real-world examples based on detailed research along with associated best practices. Additionally, these materials will outline how to incorporate social media into existing corporate culture, complete with job descriptions and employee guidelines. With 14 years of experience developing social media strategies for clients, Lewis takes a uniquely informative yet entertaining approach to the subject. From these reference materials, you will have the framework to develop, refine and improve the ROI on your social programs.
5 Reasons to Order
•Discover costly mistakes and how to avoid them
•Learn how to incorporate social media into existing corporate culture
•Understand how to develop, refine and improve the ROI on your social programs
•Learn how to distribute relevant content
•Avoid causing damage to your online reputation
AuthorsKent Lewis, Anvil Media, Inc.
Self Study Credit - CD & Reference ManualCMM0.5
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