OverviewIn the digital world, consumers own brand management. By posting positive (or negative) reviews and blog posts, consumers become a sales enabler (or preventer). Customer reviews are particularly critical influencers in the hospitality space. Hotels and restaurants can be made or broken by even a single review from a person of influence. While customers have a louder voice than ever, there is opportunity awaiting hospitality brands that embrace search engine and social media marketing to help manage their brand and reputation online. Kent Lewis, president and founder of Anvil Media, will outline effective strategies, tactics and tools for online brand management. Learn how to turn positive (and negative) reviews into real revenue.
AuthorsKent Lewis, Anvil Media, Inc.