OverviewThe hospitality industry is directly impacted by social media use, which is transforming how people make decisions about where to eat, stay and travel. Many business owners are still unaware of how social media can help their company and most have not utilized social media to the fullest extent possible. Whether you like, love or hate social media, it is here to stay. These reference materials will help you learn how to develop an industry-appropriate social media strategy to generate revenue, increase consumer engagement and build brand loyalty. You will learn about a range of social media tools that are particularly useful for the hospitality industry, how to develop a social media plan, the legal risks and rewards of social media use, and real life case examples from the hospitality industry. These reference materials will give you tools you need to launch your own successful social media marketing campaign in the hospitality sector.
AuthorsFrancine Friedman Greising, Griesing Law, LLC
Dina Leytes, Griesing Law, LLC
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